Pura Vida to open second location at Midtown Tampa
By Madalyn Blair
Tampa Bay Business Journal
Published: Nov 3, 2026

Pura Vida Miami⁠, a South Florida restaurant chain known for nutritious options, is inching closer to opening in Midtown Tampa.

Pura Vida is opening its second Tampa store in the former Joffrey's Coffee & Tea Co. space, according to city building permits. The coffee shop closed at 3655 Midtown Drive in July after a five-year run. The storefront is around 4,000 square feet.

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