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KB Home enlists Martha Stewart to help sell houses
By Times Staff
St. Petersburg Times
Published: Feb 12, 2010

KB Home is enlisting a famously finicky multi-millionaire who lives on a 153-acre New York estate to sell entry level houses in Tampa - Martha Stewart, whose kitchen designs will start appearing in Riverview's Moss Landing neighborhood. Stewart is offering three different styles based on her personal kitchens at homes in New York and Maine: Katonah, Skylands and Lily Pond. This isn't the first time Stewart has inched down market. She famously hawked towels and house ware at Kmart. Put in any kitchen you want, but don't expect it to automatically produce Martha's famous Pumpkin scones with Anglesey clotted cream.




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